Asim Jofa has launched his Premium Lawn collection for the summers of 2013 for women. With successful and overwhelming exhibition in Karachi, the collection sold out within hours of launch. Asim Jofa blends eastern delicacy and traditional colors and that is the true inspiration behind his prints.
For premium Lawn collection 2013 Asim Jofa experiments with various ancient Egyptian patterns and animal prints. The color combination stands out as there are 14 different prints to choose from. Once again top model/Actress Iman Ali endorses as the face of the brand for Asim Jofa in 2013.