A five-day snow festival inaugurated by KPK Chief Minister Pervez Khattak here at the scenic ski resort in Malam Jabba. The event was organized by the Pakistan Army aimed to promote tourism in the swat valley. A large number of people from all over the country attended the festival. The event was full of skiing‚ gliding‚ snow trekking and tobogganing. On this occasion, students of schools and colleges were also present to enjoy the festival.
Addressing the inaugural ceremony, the Chief Minister said that the PTI government is giving special attention to the promotion of tourism and for this purpose it utilizing all available resources. He said the holding of the Snow Festival under the auspices of Pakistan Army and the participation of large number of tourism from across the country including women and children in it is big achievement, which he said besides bringing this snow-covered hidden area not only come in limelight, but also increased the affection of the people with army.