Unilever Pakistan has launched new flag-ship brand Magnum within the Walls Ice-cream portfolio last week end. Magnum Launch Event held on 10th of June at Defence Golf Club Karachi. Nida Butt’s original musical A Royal Remedy launched the new Magnum® Brand Council and the new flavors that will now be available for Pakistani consumers.
The new Royal Treatment campaign for the brand serves to introduce the new Magnum with Belgian Chocolate, the most premium chocolate in the World. The latest range also marks the addition of a new flavor Truffle over its existing successful offerings of Classic and Almond Magnums.