Internet TV channels are quite rare in Pakistan but there are few examples such as Saach TV that clearly show the potential in the segment for both the publishers and viewers. To capitalize the growing Internet population of Pakistan, Pakistan Tehreek-e-Insaaf launched it’s internet TV Channel, PTI Insaf TV, aims to bring cost-effective and timely broadcast of party announcements, events, updates and more to the party workers.
Currently the content on the channel focuses on video messages of PTI’s second tier leadership, also recordings of the party’s public meetings, rallies and documentaries created as a part of their election campaign. Insaf TV will also enable those less-known PTI workers to get featured on screens, which was otherwise not possible. Moreover, those Pakistanis living abroad can also remain posted with PTI updated and activities.
Former television personality Misbah Khalid has been brought in as part of the editorial board and will be responsible for content creation on Insaf TV.