The latest Toyota Prius 2014 eco-friendly hybrid car officially launched in Pakistan by Indus Motor Company (IMC). Toyota Prius is offered at Rs. 4.5 Million, half of which is going to be the share of taxes imposed by government in the form of 17% sales tax and 37.5% custom duty. But if you are importing same hybrid car without warranty you get a much lower price as government offers 36 exemption in duty prices.
CEO of IMC said that this huge difference in prices is going to be the largest challenge and government should rectify its policy to give incentive to local industry as compared to used imported cars. The company believed it would easily sell around 100-150 Toyota Prius in a year
Comparing Prius with used imported cars, company officials say IMC will provide complete warranty, comprehensive after sales support and parts to the customers — something they do not get when they import used vehicles in the country.
The current generation Prius is globally known for its advance hybrid technology that enables its customers to achieve excellent fuel efficiency and enhanced performance with very little or almost negligible emissions. Due to these technological and environment friendly attributes, Toyota has sold over 5 million Hybrid vehicles globally.