Standard Chartered Bank already set up its digital branches in many countries and now it is expanding its hi-tech branch in Pakistan which is expected to receive good response due to utility of internet services by increasing number of customers. It has already installed various hi-tech machines in various branches where customers could operate their transactions without any help of banking official.
The bank has been investing in the digital space in Pakistan whereas it is shutting down its conventional branches in many parts of the country. The bank has employed an integrated multi-channel strategy investing heavily in the digital space.
Standard Chartered Bank has set up its first digital branch in Karachi at Dolmen Mall where clients can walk into a unique experience to have banking services with online banking kiosk, ATM, CDM and CDK machines, digital product posters, electronic media wall and a touch screen notice board.
The branch contains state-of-the-art iDesk which displays a host of information for them to browse, including product promotions, brochures for the complete product suite, branch and ATM directory amongst others.