Ufone organized a traffic discipline social campaign in Islamabad to educate the drivers of Islamabad about the importance of maintaining one’s lane. The atmosphere was made lively by traffic police volunteers dressed up as cartoon characters and children dressed in fancy costumes.
A number of volunteers were seen handing out flyers which contained information on the importance of lane discipline. To project a soft image of the ITP, candy and flowers were also distributed amongst the general public. Ufone has also displayed public service messages regarding lane discipline across major highway routes in Islamabad.